Investing6 min readBuilding

Asset Allocation: Balancing Risk and Reward

How to divide your investments between stocks, bonds, and other assets for your goals and risk tolerance.

Researching stock market investment opportunities

—how you divide money between different types of investments—is the most important investment decision you'll make.

Why It Matters

Studies show that asset allocation determines about 90% of your portfolio's returns over time. Not stock picking. Not market timing. Just the mix.

Asset ClassRisk LevelHistorical ReturnBest For
StocksHigh7-10%/yearLong-term growth
BondsLow-Medium3-5%/yearStability, income
CashVery Low0-2%/yearShort-term needs
Real EstateMedium4-8%/year

The Risk-Return Tradeoff

Pro Tip

Higher potential returns = higher potential losses. There's no free lunch in investing.

100% Stocks:

  • Best year: +37%
  • Worst year: -37%
  • Long-term average: ~10%

60% Stocks / 40% Bonds:

  • Best year: +28%
  • Worst year: -22%
  • Long-term average: ~8%

The second portfolio made less but with WAY less stomach-churning volatility.

Allocation By Age (Rules of Thumb)

The "Age in Bonds" Rule

Your age = percentage in bonds

  • Age 25: 25% bonds, 75% stocks
  • Age 45: 45% bonds, 55% stocks
  • Age 65: 65% bonds, 35% stocks

The "110 Minus Age" Rule (More Aggressive)

110 - your age = percentage in stocks

  • Age 25: 85% stocks
  • Age 45: 65% stocks
  • Age 65: 45% stocks

Watch Out

These are starting points, not gospel. Your personal situation—job stability, other income, risk tolerance—matters more than formulas.

Building Your Allocation

Step 1: Determine Your Time Horizon

Time Until You Need MoneyStock Allocation
20+ years80-100%
10-20 years60-80%
5-10 years40-60%
Under 5 years0-40%

Step 2: Assess Your Risk Tolerance

Honest questions:

  • If your portfolio dropped 30%, would you panic sell?
  • Do market fluctuations keep you up at night?
  • Can you afford to lose some money short-term?

If you can't stomach volatility, reduce stock allocation.

Step 3: Keep It Simple

A three-fund portfolio works for most people:

  • US Stocks: 50-60%
  • International Stocks: 20-30%
  • Bonds: 10-30%

Rebalancing

Over time, your allocation drifts as different assets grow at different rates.

Example:

  • Start: 70% stocks, 30% bonds
  • After a good stock year: 80% stocks, 20% bonds

Do This

Rebalance once or twice a year back to your target. This forces you to "sell high, buy low" automatically.

Quick Win

Check your 401k or allocation right now. Does it match your target? Most plans have automatic rebalancing options—turn it on.

Key Takeaways

  • 1Asset allocation determines ~90% of your long-term returns
  • 2More stocks = more growth potential but more volatility
  • 3Rebalance annually to maintain your target allocation