New to this topic? Start here first:

Investing12 min readBuilding

Cryptocurrency Investing: Strategies and Best Practices

Learn how to build a crypto portfolio, manage risk, and avoid common mistakes if you decide to invest in cryptocurrency.

Cryptocurrency price chart on phone

Before You Start: Prerequisites

Marcus's Crypto Mistake:

Marcus, 28, put $20,000 into crypto before building an emergency fund. When he lost his job during a market downturn, crypto had dropped 60%. He needed money but had to sell at the worst possible time.

"I should have built my foundation first," he said. "I was so focused on gains I forgot about basic financial security."

Before investing in crypto, you should have:

  • 3-6 month emergency fund in cash
  • High-interest debt paid off
  • 401(k) match maxed
  • funded
  • Understanding that you may lose everything

Crypto is not a substitute for boring financial fundamentals.

Portfolio Allocation

How Much Crypto?

Risk-based allocation:

Risk ToleranceCrypto AllocationNotes
Conservative0-2%If any at all
Moderate2-5%Small satellite position
Aggressive5-10%Still majority traditional
Very Aggressive10-15%Only for those who can afford total loss

Above 15%? You're gambling, not investing. That's okay if you know it—but know it.

Within Your Crypto Allocation

Sample conservative crypto portfolio:

  • 60-70% Bitcoin
  • 20-30% Ethereum
  • 0-10% Other established projects
  • 0-5% Speculative/new projects

Why weight toward Bitcoin/Ethereum?

  • Most established track records
  • Highest
  • Most regulatory clarity
  • Lowest (relative) risk of going to zero

Investment Strategies

Dollar-Cost Averaging (DCA)

The most recommended approach:

  • Invest fixed amount on regular schedule
  • Weekly or monthly purchases
  • Regardless of price
  • Reduces timing risk

Example: $200/month into Bitcoin

  • Some months buy at $35,000
  • Some months buy at $45,000
  • Average cost smooths out volatility

Pro Tip

DCA is particularly valuable in crypto:

  • Volatility makes timing nearly impossible
  • Removes emotional decision-making
  • Builds position gradually
  • Reduces regret either way

Lump Sum Investing

All at once:

  • Historically may produce slightly higher returns
  • But emotional/behavioral challenge in crypto
  • Difficult to handle immediate 30% drop
  • Consider hybrid: half now, half DCA

Buy and Hold (HODL)

Long-term holding strategy:

  • Buy, secure in cold storage
  • Ignore daily/weekly prices
  • Multi-year time horizon
  • Simple, low-maintenance

Advantages:

  • Fewer taxable events
  • Reduces emotional trading
  • Captures long-term trends
  • Minimal time investment

Disadvantages:

  • Miss trading opportunities
  • Hold through severe drawdowns
  • May hold failing projects too long

Rebalancing Your Crypto

When Crypto Grows or Shrinks

Scenario: Started with 5% crypto, now it's 15% of portfolio.

Options:

  1. Rebalance back to 5%: Sell gains, reinvest in stocks/bonds
  2. Let it ride: Accept higher crypto exposure
  3. Adjust target: Maybe 10% is your new target

Regular rebalancing:

  • Quarterly or annually
  • When allocation drifts 5%+ from target
  • Harvests gains automatically
  • Maintains risk level

Tax-Efficient Rebalancing

Consider:

  • Rebalance in tax-advantaged accounts if possible
  • Use new contributions to rebalance
  • Harvest losses to offset gains
  • Hold over one year for long-term capital gains rate

Security Best Practices

Exchange Security

Do This

Secure your exchange account:

  • Strong, unique password
  • Hardware-based 2FA (Yubikey > Google Auth > SMS)
  • Withdrawal whitelist enabled
  • Email notifications for all activity
  • Avoid logging in on public WiFi

Cold Storage for Holding

Move significant holdings off exchanges:

  • Exchange hacks happen regularly
  • "Not your keys, not your coins"
  • Hardware wallets (Ledger, Trezor) for storage
  • Test with small amount first

Storage setup:

  1. Purchase hardware wallet from official source
  2. Set up with strong PIN
  3. Write down seed phrase on paper (not digital)
  4. Store seed phrase in secure location (safe deposit, fireproof safe)
  5. Test recovery process with small amount

Seed Phrase Security

Your seed phrase (12-24 words) is EVERYTHING:

Watch Out

Seed phrase rules:

  • NEVER store digitally (no photos, no cloud, no email)
  • NEVER share with anyone for any reason
  • NEVER enter on any website
  • Write on paper or metal backup
  • Store in secure, separate locations
  • Consider splitting across locations

Anyone with your seed phrase can take all your crypto.

Managing Volatility

Expect Drawdowns

Mental preparation:

  • 30% drops are normal
  • 50%+ drops happen every few years
  • 80%+ drops have occurred
  • This is the price of potential returns

Before investing, decide:

  • At what loss do I sell (if any)?
  • At what gain do I take profits (if any)?
  • How will I feel if this goes to zero?

Handling FOMO and Fear

When prices are soaring (FOMO):

  • Stick to your DCA schedule
  • Don't chase parabolic moves
  • Remember: buy high, sell low is the mistake
  • If you must, use only "play money"

When prices are crashing (Fear):

  • Stick to your DCA schedule
  • Don't panic sell
  • Remember: you planned for this
  • If anything, crashes are buying opportunities

Pro Tip

The delete-the-app strategy: If you can't handle volatility, delete price-tracking apps. Check monthly instead of daily. Long-term investors shouldn't care about daily moves.

Taking Profits

When to Sell?

Profit-taking strategies:

Target-based:

  • Sell X% when price doubles
  • Sell X% at specific price targets
  • Pre-plan and automate if possible

Rebalancing-based:

  • Sell when allocation exceeds target
  • Quarterly or annual rebalancing
  • Disciplined, less emotional

Life-based:

  • Need money for real purpose
  • Crypto allocation no longer appropriate
  • Risk tolerance has changed

How to Sell

Tax-efficient selling:

  • Hold over 1 year for long-term capital gains
  • Harvest losses in other positions to offset
  • Sell from positions with highest cost basis
  • Consider your

Don't forget taxes:

  • Set aside 20-40% of gains for taxes
  • Keep meticulous records
  • Work with crypto-experienced accountant if significant

Common Mistakes to Avoid

Mistake 1: All-In on One Coin

The problem: Concentration risk, especially on speculative coins.

The fix: Diversify across Bitcoin, Ethereum, and select others.

Mistake 2: Trying to Time the Market

The problem: Nearly impossible even for professionals.

The fix: DCA in, planned exits out.

Mistake 3: Trading on Emotion

The problem: FOMO buying tops, panic selling bottoms.

The fix: Pre-planned strategy, automated if possible.

Mistake 4: Ignoring Security

The problem: Exchange hacks, phishing, lost keys.

The fix: Cold storage, proper security practices.

Mistake 5: Overtrading

The problem: Frequent trading increases taxes, fees, mistakes.

The fix: Buy and hold or limited rebalancing.

Mistake 6: Ignoring Taxes

The problem: Surprise tax bills, insufficient records.

The fix: Track everything, set aside gains for taxes.

Mistake 7: Chasing New Coins

The problem: Most new projects fail. Many are scams.

The fix: Stick to established projects for core allocation.

Tax Reporting and Record-Keeping

What to Track

For every transaction:

  • Date and time
  • Type (buy, sell, transfer)
  • Amount of crypto
  • USD value at time of transaction
  • Fees paid
  • Wallet/exchange used

Tax Software Options

Crypto tax tools:

  • CoinTracker
  • Koinly
  • TaxBit
  • CoinLedger

These tools:

  • Import from exchanges
  • Calculate gains/losses
  • Generate tax forms
  • Worth it for active traders

Cost Basis Methods

IRS allows:

  • FIFO: First in, first out (default)
  • LIFO: Last in, first out
  • Specific identification: Choose which lots to sell

Strategy: Use specific identification to minimize taxes when selling.

Building a Long-Term Approach

The Boring Crypto Strategy

Do This

Simple long-term approach:

  1. Allocate conservatively: 2-5% of investment portfolio
  2. Diversify simply: 70% BTC, 30% ETH
  3. DCA consistently: Weekly or monthly
  4. Secure properly: Cold storage for majority
  5. Rebalance periodically: Quarterly or annually
  6. Hold patiently: 5-10+ year horizon
  7. Track carefully: Document everything for taxes

This won't make you rich quick—but it won't blow you up either.

When to Get Out

Reconsider your position if:

  • Crypto dominates your mental energy
  • Checking prices constantly, affecting life
  • Financial foundation is at risk
  • Sleep is suffering
  • Risk tolerance has changed
  • Money is needed for life goals

It's okay to exit crypto entirely. It's not for everyone.

The Bottom Line

Cryptocurrency investing requires a foundation of traditional financial security first. Start with small allocation (2-5%), weight toward Bitcoin and Ethereum, and use dollar-cost averaging to reduce timing risk. Security is paramount—move significant holdings to cold storage and protect your seed phrase like your financial life depends on it (because it does). Plan for extreme volatility mentally and strategically. Keep meticulous records for taxes. And remember: a boring, disciplined approach beats trying to get rich quick. If crypto stress is affecting your life, it's okay to reduce or exit your position entirely.

Key Takeaways

  • 1Build traditional financial foundation (emergency fund, retirement accounts) before crypto investing
  • 2Limit crypto to 2-10% of portfolio; weight toward Bitcoin and Ethereum for core holdings
  • 3Use dollar-cost averaging to reduce timing risk and emotional decision-making
  • 4Move significant holdings to cold storage and protect seed phrases with extreme care
  • 5Keep meticulous records of all transactions for tax purposes