Why Scam Awareness Matters
Linda's $47,000 Lesson:
Linda, 58, received a call from "Microsoft." Her computer had a virus. The helpful technician walked her through fixing it—by installing remote access software.
Over three weeks, the "technician" helped her move money to "safe accounts." By the time her daughter noticed something wrong, Linda had transferred $47,000 to scammers.
"I felt so stupid," Linda said. "But he was so patient and professional. It never felt like a scam."
Scams work because scammers are good at their job. They exploit trust, urgency, and emotion. Falling for one doesn't mean you're stupid—it means you're human.
The numbers are staggering:
- $10+ billion lost to fraud annually in the US
- Only 5-10% of fraud is reported
- Recovery rates are extremely low
- Anyone can be a target
The Psychology of Scams
Scammers exploit universal human traits:
| Trait | How Scammers Exploit It |
|---|---|
| Trust | Impersonate legitimate organizations |
| Fear | Create urgency about problems |
| Greed | Promise unrealistic returns |
| Loneliness | Build fake relationships |
| Authority | Claim to be IRS, police, tech support |
| Helpfulness | Make you feel like you're helping |
No one is immune. Education, intelligence, and age don't protect you. Awareness and skepticism do.
Common Scam Types
Impersonation Scams
Government impersonation:
- IRS threatening arrest for unpaid taxes
- Social Security claiming benefits suspension
- Medicare offering fake benefits
Watch Out
The government will NEVER:
- Call threatening immediate arrest
- Demand payment via gift cards or wire transfer
- Ask for your Social Security number on an unsolicited call
- Threaten to suspend benefits without written notice first
Tech support scams:
- Pop-ups claiming virus infection
- Calls from "Microsoft" or "Apple"
- Fake antivirus warnings
- Remote access requests
Bank/financial impersonation:
- Fake fraud alerts asking for verification
- "Your account has been compromised"
- Requests to "verify" account details
- Links to fake banking websites
Investment Scams
Ponzi schemes:
- Consistent high returns regardless of market
- Vague investment strategy
- Difficulty withdrawing funds
- Recruitment of new investors emphasized
Pump and dump:
- Unsolicited stock tips
- "Hot tip" from insider
- Pressure to act immediately
- Stock collapses after buying
Crypto scams:
- Guaranteed returns on crypto
- Celebrity endorsement (often fake)
- New coins with incredible potential
- Romance leading to "investment opportunity"
Pro Tip
Investment red flags:
- Guaranteed returns (nothing is guaranteed)
- Pressure to act quickly
- Unregistered investments
- Unlicensed sellers
- Complex strategies you can't understand
- Difficulty withdrawing your money
Romance Scams
How they work:
- Connect on dating site or social media
- Build emotional relationship over weeks/months
- Create crisis requiring money
- Victim sends money willingly
- Crisis repeats or relationship ends
Warning signs:
- Refuses video calls
- Never meets in person
- Too good to be true profile
- Quick intense emotional connection
- Financial requests of any kind
Average loss: $10,000+ per victim
Phishing and Smishing
Phishing (email):
- Looks like legitimate company
- Creates urgency (account problem)
- Links to fake website
- Captures login credentials
Smishing (text/SMS):
- "Your package couldn't be delivered"
- "Suspicious account activity"
- Links to malicious sites
- Often impersonates banks or shippers
Vishing (voice/phone):
- Caller ID can be spoofed
- Sounds like legitimate organization
- Creates urgency to act
- Requests personal information or payment
Employment Scams
Fake job offers:
- Job seems too good to be true
- Interview via text only
- Asked to pay for training/equipment
- Sent check to deposit and return portion
- Asked for bank info for "direct deposit setup"
Lottery and Prize Scams
"You've won!":
- You never entered
- Must pay fees to collect
- Must provide bank info for deposit
- Too good to be true amounts
Rule: You can't win a lottery you didn't enter.
Red Flags Checklist
Do This
Stop and verify if you encounter:
Communication red flags:
- Unsolicited contact about money
- Urgent deadline or limited time
- Request to keep secret
- Asks you to move to different platform
- Poor spelling/grammar (sometimes)
- Generic greeting ("Dear customer")
Payment red flags:
- Requests gift cards as payment
- Requests wire transfer
- Requests cryptocurrency
- Asks for bank account access
- Overpays and asks for refund
- Promises to pay you for something
Emotional manipulation:
- Creates fear or panic
- Offers too-good-to-be-true opportunity
- Appeals to greed
- Uses authority to pressure
- Makes you feel special or chosen
- Isolates you from advisors
First-Gen Specific Vulnerabilities
As a first-generation wealth builder, watch for:
Targeting based on unfamiliarity:
- Complex financial products that seem legitimate
- "Investment opportunities" targeting new investors
- Fake financial advisors
- Schemes targeting immigrant communities
Family-based scams:
- Grandparent scams (fake emergency with grandchild)
- Family member impersonation
- Pressure to help family "back home"
Cultural trust exploitation:
- Affinity fraud (targeting your community)
- Church or religious group schemes
- Cultural organization scams
Protection Strategies
Slow Down
The #1 protection: Refuse urgency.
Scammers create time pressure because thinking defeats scams.
Practice saying:
- "Let me call you back at the official number"
- "I need to think about this and discuss with someone"
- "I don't make financial decisions on phone calls"
- "Send me something in writing"
Verify Independently
Never use contact info from the suspicious message:
- Look up the company's official number
- Go to the official website by typing it yourself
- Call your bank using the number on your card
- Call family members at numbers you know
Protect Your Information
Never provide on unsolicited contact:
- Social Security number
- Bank account numbers
- Credit card numbers
- Login credentials
- One-time passwords or verification codes
Set Up Alerts
Do This
Fraud protection setup:
- Transaction alerts on bank accounts
- Credit monitoring (free with most cards now)
- Credit freeze at all three bureaus
- Two-factor authentication on financial accounts
- Unique passwords for financial sites
Create a Verification Rule
Family agreement: "We never send money based on phone call, text, or email alone. We always verify through a second channel."
If You're Targeted
During the Attempt
If you suspect a scam in progress:
- Stop communicating
- Don't send any money
- Don't provide any information
- Hang up / close the message
- Verify through official channels
After Sending Money
Act quickly—time matters:
If you paid by credit card:
- Call your credit card company immediately
- Dispute the charge
- Request new card number
If you paid by debit card:
- Call your bank immediately
- Dispute the charge
- Consider closing the account
If you wired money:
- Call your bank immediately
- Request wire recall (may not succeed)
- File police report
If you paid with gift cards:
- Contact gift card issuer immediately
- Keep the cards and receipts
- Report to FTC
If you gave access to computer:
- Disconnect from internet
- Run virus scan
- Change passwords from different device
- Contact your bank
- Consider professional IT help
Report It
Even if you can't recover money, reporting helps others:
- FTC: reportfraud.ftc.gov
- FBI IC3: ic3.gov (for internet crimes)
- Local police: For documentation
- State attorney general: Consumer protection
The Shame Factor
Why victims don't report:
"I felt so embarrassed. How could I fall for that? What will people think?"
This shame is what scammers count on. It prevents reporting, which protects them.
Know this:
- Scammers are professionals
- Victims include doctors, lawyers, executives
- Shame helps scammers, not victims
- Reporting helps protect others
Talk to someone. Whether you report or not, don't carry shame alone. You were victimized by criminals.
Protecting Vulnerable Family Members
Higher-risk groups:
- Elderly parents
- Recent immigrants
- Those unfamiliar with technology
- Those experiencing loneliness
- Those with cognitive decline
How to help:
- Have the conversation about scams
- Share examples without judgment
- Create verification agreements
- Help set up fraud alerts
- Be available to verify suspicious contacts
- Check in regularly
Red flags in loved ones:
- Unusual secrecy about finances
- New "friends" you haven't met
- Unexplained money transfers
- Defensive about phone calls
- Buying gift cards in unusual amounts
The Bottom Line
Scammers exploit universal human emotions—trust, fear, greed, loneliness, and helpfulness. No one is too smart to be scammed. The best protection is awareness, skepticism, and a commitment to never making financial decisions under pressure. Slow down, verify independently, and never provide sensitive information on unsolicited contact. If you're targeted, act quickly and report it. There's no shame in being targeted—criminals are good at what they do. The only shame is in letting shame prevent you from getting help or protecting others.
